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Don't Sprinkle Protein on Your Marketing: Authentic Marketing Doesn't Borrow Credibility
I have never felt more bullied in my 40's than being told I need to eat more protein. It's like, have your cake...and your protein too. It reminds me of the '90s when everyone went low-fat. We bought fat-free chips made with fake fat that, well...if you know, you know. 😅
Don't get me wrong. Protein isn't the problem. Our bodies need protein. What fascinates me is what happens when a legitimate health recommendation gets marketed.

Pam Baldwin
2 days ago2 min read
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Finding joy that isn’t tied to approval, performance, or being liked
I care what people think. There, I said it.
If you’ve ever struggled with people-pleasing, approval-seeking, or tying your joy to how others perceive you, you’re not alone.
I envy the people who can say what needs to be said and then move on with their lives. No replaying the conversation. No spiraling. No wondering if they were too much or not enough.

Pam Baldwin
Dec 19, 20252 min read
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Take a Step: The Choice Between Staying Stuck and Moving Forward
Want to make your friends mad? Go on a hike, wait until they’re exhausted, over it, and ready to swear off nature forever, then hit them wit

Pam Baldwin
Mar 28, 20253 min read
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What Does This Wig (That Looks Like a Dead Animal) Have to Do with Showing Up?
Yesterday, I found myself at a table with a group of women, staring at this wig—one that looked suspiciously like a dead animal. The goal?

Pam Baldwin
Mar 14, 20253 min read
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Defining Your Values: Why They Matter and How to Find Yours
College? Oh, it was fun. I had the kind of good times where trouble was practically my sidekick. My dad still jokes that when I called home

Pam Baldwin
Feb 27, 20254 min read
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The Uncomfortable Truth About Praise: Why We Struggle to Accept Compliments
It’s funny how a conversation that starts about work can turn into an unexpected mentoring session. That’s the beauty of women...

Pam Baldwin
Feb 20, 20252 min read
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Show Up: The Mindset Shift That Changes Everything
Life isn’t fair, but how you show up makes all the difference. Keep showing up, for yourself, with confidence and purpose.

Pam Baldwin
Feb 5, 20253 min read
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Your Energy Walks into the Room Before You Do: How to Show Up with Intention
Once, I was asked to step out of a meeting and "get my emotions in check." It sounds harsh, doesn’t it? But it wasn’t. It was honest—and...

Pam Baldwin
Jan 30, 20252 min read
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Hey, Are You Listening? The secret to making people feel heard.
Let’s be real: tuning out during a conversation can be just as awkward as outright ignoring someone.

Pam Baldwin
Jan 14, 20253 min read
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