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When Labels Borrow Credibility: What Protein Marketing Teaches Us About Identity
I have never felt more bullied in my 40's than being told I need to eat more protein. 😂
It's like, have your cake...and your protein too.
It reminds me of the '90s when everyone suddenly went low-fat. We bought fat-free chips made with fake fat that, well...if you know, you know.

Pam Baldwin
4 days ago1 min read
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The Intentional Walk: A Simplicity Series
I’ve never loved New Year goals or resolutions. They’ve always felt forced, like trying to sprint, you hate running. Honestly, my birthday feels more like the start of my year anyway.
Instead of resolutions, I choose a word. One word to carry, sit with, wrestle through.
This year, it’s a word I’ve already been living with for a while now:
Intentional.

Pam Baldwin
Jan 22 min read
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Defining Your Values: Why They Matter and How to Find Yours
College? Oh, it was fun. I had the kind of good times where trouble was practically my sidekick. My dad still jokes that when I called home

Pam Baldwin
Feb 27, 20254 min read
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Why Is It So Hard to Start Something? Overcoming Fear and Perfectionism
Starting something new is awkward and uncomfortable, and you might not be great at it, but what sets you apart is that you started.

Pam Baldwin
Jan 2, 20253 min read
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