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Don't Sprinkle Protein on Your Marketing: Authentic Marketing Doesn't Borrow Credibility
I have never felt more bullied in my 40's than being told I need to eat more protein. It's like, have your cake...and your protein too. It reminds me of the '90s when everyone went low-fat. We bought fat-free chips made with fake fat that, well...if you know, you know. 😅
Don't get me wrong. Protein isn't the problem. Our bodies need protein. What fascinates me is what happens when a legitimate health recommendation gets marketed.

Pam Baldwin
3 days ago2 min read
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When Labels Borrow Credibility: What Protein Marketing Teaches Us About Identity
I have never felt more bullied in my 40's than being told I need to eat more protein. 😂
It's like, have your cake...and your protein too.
It reminds me of the '90s when everyone suddenly went low-fat. We bought fat-free chips made with fake fat that, well...if you know, you know.

Pam Baldwin
3 days ago1 min read
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Defining Your Values: Why They Matter and How to Find Yours
College? Oh, it was fun. I had the kind of good times where trouble was practically my sidekick. My dad still jokes that when I called home

Pam Baldwin
Feb 27, 20254 min read
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